3 ms·
>Zynga’s vice-president of player succcess, Gemma Doyle, referred unabashedly to internal models that identify people who are on course to spend high sums. Shou
by bragr 3y ago
>Zynga’s vice-president of player succcess, Gemma Doyle, referred unabashedly to internal models that identify people who are on course to spend high sums. Should they reduce their outlay, she told GamesIndustry.biz, the company would “reach out and call them to find out what’s wrong”
That is just so actively evil, it should be criminal.
- nancyhn 3y agoWhat does that email look like? "Hi, we noticed your bank account hasn't been completely drained yet. How can we help you resolve this? And have you considered intermittent fasting?"
- raincole 3y agoI guess it'd offer you some little free game coins or something? Just like when you unsubscribe from Adobe CC it offers you a month of free subscription?
- jstarfish 3y agoThat rabbit hole could go deep quickly. "If you stop by the title pawn place next door, we'll comp your Uber rides all month."
- mcpackieh 3y ago"vice-president of player succcess"
- User23 3y agoCasino Hosts, aka Casino Marketing Executives, do this too. Probably where they got the idea. Although my hosts have never been pushy. But by Vegas standards I'm a guppy, so I don't think they care to waste too much time on me. I bet things are different for the guys whose trips can make or break a quarter.
- Given_47 3y agoOh yea that’s been super common in the gambling industry for a while. For casino games, losers will get comped a night, maybe a weekend even to encourage them back. In betting, losers get incentivized back into the habit by receiving “free play” or “free bets.” It’s all based on their internal LTV calculations and shit it’s nuts. It’s already beyond fucked up but imagine how infuriating it is for anyone with a clue that does this. If u show the slightest indication that u possess >= 1 functioning brain cell ur done. Eg my max bet at Pointsbet was limited to a couple bucks fairly quickly (my account was literally negative too lol! Altho there were some pretty obvious tells: brand new American account immediately starts exclusively betting obscure stuff like Bulgarian basketball) and similarly at draftkings (tho they were more lenient). It’s pretty trivial to churn out a 7-12% ROI as side income until it isn’t! I get it but that obviously doesn’t make it any better. It’s so predatory and coupled with how conservative they r about anyone that might win it’s just disgusting