Likewise. Although, looking at the examples made me even more confused: I was expecting to see some code examples showing how I'd actually go about using/access

Likewise. Although, looking at the examples made me even more confused: I was expecting to see some code examples showing how I'd actually go about using/accessing the API. But it just showed me an app, which could have been built using a large number of technologies in a large number of ways. My advice? Show us how this product makes life easier than whatever it is that it's an alternative to.