> and it lends credence to the theory Intel's NUC line was technically profitable (or at least not horrifically in the red), but just didn't make strategic sens

> and it lends credence to the theory Intel's NUC line was technically profitable (or at least not horrifically in the red), but just didn't make strategic sense - especially from a 'competing with your own customers' view. Maybe, maybe not. ASUS whose core business is in building PC components would likely have better margins and vertical integration vs Intel that has to work with partners and outsource.