In straight reporting, the title, or "headline," is a story summary. But there are many kinds of writing where the title is a teaser, something to get the reade

In straight reporting, the title, or "headline," is a story summary. But there are many kinds of writing where the title is a teaser, something to get the reader to turn their attention to it. The worst of the them are "clickbait," but this one is something different. It encourages the reader to click, but not by misleading. Instead it teases, begging the reader to look at the article to make sense of it.