Food delivery apps where the owner/CEO are largely unknown are vastly seen as a super cool net benefit. The problem is that winners take all markets exist and

Food delivery apps where the owner/CEO are largely unknown are vastly seen as a super cool net benefit. The problem is that winners take all markets exist and they are all novel markets. The population looks at the person who is in charge (or is purpoted to be in charge) of the winning organization, they see a face different than their own and then start shitting on the service. Facebook is still the most used social media, and the one which is most useful because people use it to contact their friends or establish groups pertaining their interest in their local community. I don't think cool back then meant an hyperpolitical social network where the only goal is to dunk on the next person (twitter) and not even a social network whose only use is to daydream of a life you don't have (Instagram)