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Not to take away from Sweden, but Estonia also has something like this: https://brand.estonia.ee/guidelines/typography/?lang=en https://brand.estonia.ee/guideli
by askonomm 3y ago
Not to take away from Sweden, but Estonia also has something like this: https://brand.estonia.ee/guidelines/typography/?lang=en https://brand.estonia.ee/guidelines/typography/?lang=en
- davee5 3y agoBeauty in the eye of the beholder and all, but the Swedish work is largely quite pretty and readable where the Estonian guidelines are an excellent of what designers do when they can get away with it or the client is too compliant / eager to be different. (source: am designer) The intro claims the character of the Estonia brand is "nordic, surprising, smart" but the Aino font in particular seems way too focused on being surprising at the expense of legibility, which certainly diminishes expression of the smart element.
- noizejoy 3y agoAgreed. But also understandable? i.e. If you don’t get attention any other way, being surprising isn’t entirely irrational. The Estonia font looks useful for designing fluorescent lighting, though. :-)