Hey Eric - thanks for jumping in as always. Fair points all around. Specifically on the checkout interruption for which I am being a fanboy (!), I think DollarS

Hey Eric - thanks for jumping in as always. Fair points all around. Specifically on the checkout interruption for which I am being a fanboy (!), I think DollarShaveClub gets a couple subtle things uniquely right. 1. Show this as part of the 1, 2, 3 checkout flow by indicating it is Step 2 of 3. This makes signing up for an account natural rather than an aberration. 2. Continue the theme of man-laws, etc. alongside the sign up element; too often the sign up element is isolated and looks like pure work to fill out. I think their UX has a lot to still improve, frankly, but getting these specific aspects support my guess that they're having a breakout week with the traffic from this newly viral video.