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In the long run yes, but I think they did the right thing to focus on the high end sports market initially. It gets more attraction from the media and creates b
by gcheong 18y ago
In the long run yes, but I think they did the right thing to focus on the high end sports market initially. It gets more attraction from the media and creates brand awareness. It's a cool project that attracts the best engineering talent. It allows them to experiment with and push the technology far beyond what would be needed for an every day car with more room for early failure, and perhaps more understanding from early adopters. If they are able to execute on their plan, when regular folks are thinking of purchasing their first fully electric vehicles I think the Tesla name will have a more positive association in people's minds than the Chevy volt.
- natrius 18y agoHigh end cars also have much higher profit margins. To make money with an affordable car, you need to sell a lot of cars, which takes a lot of infrastructure. As a new company, you don't have that infrastructure yet. Why not sell more profitable cars while you ramp up?
- mattmaroon 18y agoEh, blogs have been positively drooling over the Volt for some time now, and given that it has the word "Chevy" attached to it, that's saying something.