5 ms·

I think this is just for some site focussed at promoting Sweden's image to foreigners? I don't think I've ever seen this font in use in normal communications fr

I think this is just for some site focussed at promoting Sweden's image to foreigners? I don't think I've ever seen this font in use in normal communications from the Swedish state, living here in Sweden. I like the Swedish Tax Agency's design language, if it can be called that. I don't think they use this Sweden Sans, but I'm not sure what they do use.

mikae1 3y ago
> I think this is just for some site focussed at promoting Sweden's image to foreigners? It’s run by the Swedish Institute. > The Swedish Institute is a public agency that builds interest and trust in Sweden around the world. We work with Sweden promotion, cooperation in the Baltic Sea region and global development. […] SI’s operations are financed mainly through appropriations directly through the state budget. SI has approximately 470 million Swedish government funds in four areas: international cooperation, international assistance, education and university research and business.[1] [1] https://si.se/en/about-si/our-mission/ https://si.se/en/about-si/our-mission/
sakjur 3y ago
I believe Sweden Sans is used as title typeface on the most recent national ID-cards and passports.
- astrolx 3y ago
  Yep
darkclouds 3y ago
> I think this is just for some site focussed at promoting Sweden's image to foreigners? I did think that myself, certainly a bit of space and countryside to enjoy and getting around Sweden doesnt take long if you have a motorbike... https://www.youtube.com/watch?v=qXiIJ32kaZU https://www.youtube.com/watch?v=qXiIJ32kaZU Someone on Sweden was saying the Police have to catch you on the day to prove you are the driver, but I think I will stick to the German autobahns, less moose on the loose. ghost rider patrik fürstenhoff
ricardobayes 3y ago
It's definitely interesting how countries have their own PR these days. And it's working, if you think of a nordic country, chances are, Sweden is the first one that comes to mind.
- tuukkah 3y ago
  It happens to be the biggest (excluding Greenland).
  - Sharlin 3y ago
    Biggest by population by a wide margin.
- bunga-bunga 3y ago
  > Sweden is the first one that comes to mind Is it? Norway has been topping all the livability charts for at least the past decade so that's the one I've always considered "the best in the world." Then probably the Netherlands, if you stretch the definition of Nordic.
  - kalleboo 3y ago
    It's more that Sweden is the biggest/most populous, and has the most internationally-recognizable brands (IKEA, Volvo, H&M, Husqvarna, Absolut Vodka, Spotify, Klarna, etc)
  - _cx4y 3y ago
    Netherlands? Are you perhaps thinking of Denmark?
    - bunga-bunga 3y ago
      I'm thinking of "Not Just Bikes" on YouTube, so definitely the Netherlands. I rarely hear about Denmark. Finland even less so.
      - 3y ago

mikae1 3y ago

> I think this is just for some site focussed at promoting Sweden's image to foreigners? It’s run by the Swedish Institute. > The Swedish Institute is a public agency that builds interest and trust in Sweden around the world. We work with Sweden promotion, cooperation in the Baltic Sea region and global development. […] SI’s operations are financed mainly through appropriations directly through the state budget. SI has approximately 470 million Swedish government funds in four areas: international cooperation, international assistance, education and university research and business.[1] [1] https://si.se/en/about-si/our-mission/ https://si.se/en/about-si/our-mission/

sakjur 3y ago

I believe Sweden Sans is used as title typeface on the most recent national ID-cards and passports.

astrolx 3y ago
Yep

darkclouds 3y ago

> I think this is just for some site focussed at promoting Sweden's image to foreigners? I did think that myself, certainly a bit of space and countryside to enjoy and getting around Sweden doesnt take long if you have a motorbike... https://www.youtube.com/watch?v=qXiIJ32kaZU https://www.youtube.com/watch?v=qXiIJ32kaZU Someone on Sweden was saying the Police have to catch you on the day to prove you are the driver, but I think I will stick to the German autobahns, less moose on the loose. ghost rider patrik fürstenhoff

ricardobayes 3y ago

It's definitely interesting how countries have their own PR these days. And it's working, if you think of a nordic country, chances are, Sweden is the first one that comes to mind.

tuukkah 3y ago
It happens to be the biggest (excluding Greenland).
- Sharlin 3y ago
  Biggest by population by a wide margin.
bunga-bunga 3y ago
> Sweden is the first one that comes to mind Is it? Norway has been topping all the livability charts for at least the past decade so that's the one I've always considered "the best in the world." Then probably the Netherlands, if you stretch the definition of Nordic.
- kalleboo 3y ago
  It's more that Sweden is the biggest/most populous, and has the most internationally-recognizable brands (IKEA, Volvo, H&M, Husqvarna, Absolut Vodka, Spotify, Klarna, etc)
- _cx4y 3y ago
  Netherlands? Are you perhaps thinking of Denmark?
  - bunga-bunga 3y ago
    I'm thinking of "Not Just Bikes" on YouTube, so definitely the Netherlands. I rarely hear about Denmark. Finland even less so.
    - 3y ago