Probably it won't, at least not at first. Google's customers are advertisers. GPT thus far is a subscription-based service, it's not competing for Google's cust

Probably it won't, at least not at first. Google's customers are advertisers. GPT thus far is a subscription-based service, it's not competing for Google's customers. So what if Google has a few less users? Since Google Ads is auction-based, it means a few less impressions will be available, and the cost of impressions will go up. Advertisers will pay a bit more for less but Google's sort of the only game in town so it won't make a huge difference. Now if Bing achieves 30% market share on the back of its great GPT integration or something, maybe that gets Google off its ass. I think LLMs might be the beginning of the end for Google but they're so entrenched it'll take 20 years.