Sports is a huge money driver for some universities. Its a big revenue driver[0]. Performance of the team(s) also drives bigger contributions[1][2] by alumni wh

Sports is a huge money driver for some universities. Its a big revenue driver[0]. Performance of the team(s) also drives bigger contributions[1][2] by alumni when it comes to donations [0]: https://www.pbs.org/newshour/economy/analysis-who-is-winning-in-the-high-revenue-world-of-college-sports https://www.pbs.org/newshour/economy/analysis-who-is-winning... [1]: https://gceps.princeton.edu/wp-content/uploads/2017/01/162rosen.pdf https://gceps.princeton.edu/wp-content/uploads/2017/01/162ro... [2]: https://digital.sandiego.edu/cgi/viewcontent.cgi?article=1917&context=dissertations https://digital.sandiego.edu/cgi/viewcontent.cgi?article=191...