Not only might consumers favor an inferior product that simply undercuts market pricing, even a higher quality product that has been subsidized to grow market s

Not only might consumers favor an inferior product that simply undercuts market pricing, even a higher quality product that has been subsidized to grow market share may be degraded for profitability. I believe this paper is saying that the momentum of market share provides a window for VC to extract profit and exit regardless of the quality of the product.