To me, too much use of icons, images, and GIFs sort of looks spammy. But I think there's a middle-ground where you just use images to help explain the architect

To me, too much use of icons, images, and GIFs sort of looks spammy. But I think there's a middle-ground where you just use images to help explain the architecture and a GIF to show a demo but you don't go overboard with it all.