Indeed - and these may be some of the areas that U/L can't or won't improve further, but new competition (like that in the article) can and might. -- But U&L

Indeed - and these may be some of the areas that U/L can't or won't improve further, but new competition (like that in the article) can and might. -- But U&L showed how awfully customer-unfriendly and antiquated the existing industry was. Introducing an app which can call a taxi in seconds to your GPS location, offering easy destination selection, seamless electronic payment, and a feedback system, were the innovations that the incumbent taxi and mini-cab industry was unable or unwilling to introduce, until competition forced them to. These innovations aren't linked to the employment model - that is something that U&L chose. (Just like Tesla with the Model S, anyone could have done this first, but no-one did, until someone else did.)