Another team is different from the stock market. In an economic competition you have a number of opportunities to gather data from customers, prospects, non-cus

Another team is different from the stock market. In an economic competition you have a number of opportunities to gather data from customers, prospects, non-customers, and competitors customers. The key step is to assume that you have something to learn from your competition. In the case of the better mousetrap you would be looking for folks with a mouse problem who are unsatisfied by current solutions, these are "non-customers."