> And even better (for the consumer), a higher percentage of people who _see_ the ad are likely to actually be interested in the topic. Which inadvertently mea

> And even better (for the consumer), a higher percentage of people who _see_ the ad are likely to actually be interested in the topic. Which inadvertently means the consumer is forced to see less ads, since each ad is capable of generating more revenue and therefore there doesn't need to be as many of them. So, you've sacrificed some privacy, and in exchange you get less ads and better targeted ads. Was this a good trade-off for the consumer? I don't know. It probably doesn't make a big difference to our lives one way or the other.