I'd love to see a resurgence of them, google is ever increasingly becoming useless as a search tool that when I see the first page is junk I just give up on the

I'd love to see a resurgence of them, google is ever increasingly becoming useless as a search tool that when I see the first page is junk I just give up on the search and make note of what I'm looking for and try again at a later time or use alternate means of information retrieval. It feels like at some point in the last 5 years we crossed some threshold where search engines are so optimized to the commercial space and selling junk that obscure searches yield no useful information. Any keyword which is so unfortunate to overlap in the commercial product space will just dominate your results and make them mostly useless. Even my advanced google fu to tack on certain phrases and other bits of language to narrow things down and formerly gave very focused results but now feels like google is atrophying in that domain. It doesn't help that our culture has become so word overload friendly where instead of creating new words and phonetic combinations existing words are used instead and now require disambiguation to say not the product kind of this word.