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I want ads to be hyper-personalized, because I want them to be relevant. I don't, because ads are 10% informing me of the existence of products I might be inte
by orangecat 3y ago
I want ads to be hyper-personalized, because I want them to be relevant.
I don't, because ads are 10% informing me of the existence of products I might be interested in, and 90% psychological manipulation trying to induce me to buy stuff whether it's in my best interest or not. If the advertiser knows more about me, that can increase the effectiveness of their manipulation.
I say figure out that I'm a libertarian atheist with strong interests in open source software, bicycles, guns, and electronics test equipment, and show me ads for those things first and foremost. Target the hell out of me, please.
It seems like a win-win solution would be for browsers to send an optional user-controlled header describing your interests. Sort of like Google's topics API, but entirely under your control rather than mined from your browser history.