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Mental short-handing that says "Mercedes = luxury" and "Ford truck = working class" is entirely marketing. Whatever the marketing, all F-150s are what their pri
by elgenie 3y ago
Mental short-handing that says "Mercedes = luxury" and "Ford truck = working class" is entirely marketing. Whatever the marketing, all F-150s are what their price shows them to be: luxury vehicles.
The median F150 does one-person commutes, groceries, and perhaps an occasional Lazy-Boy, never leaving pavement in its lifetime. Six of the eight varieties of ICE F-150 start at more than than that Mercedes E-Class.
Actual working class folks would buy used trucks from 3-4 years ago whose leases are up, or perhaps the Ford Maverick (https://www.ford.com/trucks/maverick/2023/ https://www.ford.com/trucks/maverick/2023/), which sold so well Ford couldn't keep it in stock.