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The most premium model is not for farmers, it's for suburbanites who like to imagine all the projects they want to work on. Likewise, the top-line ICE F-150 isn
by delecti 3y ago
The most premium model is not for farmers, it's for suburbanites who like to imagine all the projects they want to work on. Likewise, the top-line ICE F-150 isn't for farmers, or you'd be complaining about how the 2023 top-line ICE costs about $85k (according to ford.com)
The existence of that overpriced ersatz luxury work vehicle doesn't stop farmers from buying more reasonably priced, less luxurious versions, and the "Platinum" F-150 Lightning won't stop farmers from getting the more reasonably priced version of that either.
https://shop.ford.com/configure/f150/model/customize https://shop.ford.com/configure/f150/model/customize
- bryanlarsen 3y agoA lot of farmers drive new top-of-the-line F-150's. But they're used the same way suburbanites use them. They're not for work, they're for show. They're not used for anything that could possibly scratch the vehicle. But any farmer driving a new top-of-the-line F-150 also has a beat-up old work truck, which is the eventual fate of their "go to market" truck.