> even Hayao Miyazaki can't release a movie with zero marketing and expect no effect At Hayao Miyazaki level, having no marketing IS a very clear PR move. The

> even Hayao Miyazaki can't release a movie with zero marketing and expect no effect At Hayao Miyazaki level, having no marketing IS a very clear PR move. The article states it clearly, it's adding mystery to the movie. Everyone knows that it's not going to be a bad movie since it's a Ghibli one, but also no one knows what it is about so everyone is impatient to go watch it and discover all that mystery. Since the opposite is true, I've lost interest in movies when the trailer revealed way too much, I can see this as a clear move in the opposite direction.