> Yeah that’s the current situation is better for small businesses is a bit of a weird take, considering how consolidated the world has gotten in the last 20 ye

> Yeah that’s the current situation is better for small businesses is a bit of a weird take, considering how consolidated the world has gotten in the last 20 years. I think it's more nuanced than that - it's not that the current situation overall is better, it's that the state of advertising is better. On the other side of things, the ability of large corporations to achieve greater economies of scale is decidedly worse for small businesses, to your point. The fact that targeted advertising is there helps to offset that a bit.