It is due to the trend of putting as much unrelated content on articles to incite clicks to yet another slideshow/top X list and ramp up the almighty page view.

It is due to the trend of putting as much unrelated content on articles to incite clicks to yet another slideshow/top X list and ramp up the almighty page view. Here is a screenshot of the page with the actual article content highlighted. http://demenzia.net/shots/online_journalism_nowadays.png http://demenzia.net/shots/online_journalism_nowadays.png On most screens, only the title is visible above the fold.