I remember the Web of the 1990s and early 2000s where there were plenty of sites operated by hobbyists and academics that had no ads at all. Of course, there w

I remember the Web of the 1990s and early 2000s where there were plenty of sites operated by hobbyists and academics that had no ads at all. Of course, there were also e-commerce sites like eBay and Amazon that didn't have ads since their business models didn't rely on them. The Web would look different without targeted ads, but not everything will be behind a paywall.