Exactly. Advertising revenue increases with more accurate consumer targeting. If you can show an ad of a product to a consumer who's most susceptible to make a

Exactly. Advertising revenue increases with more accurate consumer targeting. If you can show an ad of a product to a consumer who's most susceptible to make a purchase, at exactly the right time they need it, a sale is pretty much guaranteed. Currently advertisers spend millions on ad campaigns that have very low and innacurate conversion rates. The more they know about the potential consumer, the more their user data and thus a targeted ad is worth. Microtargeting is a sickening trend enabled by adtech, but the fact it works much better than traditional ad campaigns is a reason advertisers would never want to go back. And then there's the data broker market, which on its own is worth billions of dollars. This is an entire adjacent industry symbiotic with adtech. None of this is going away anytime soon.