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why is atlassian acquiring commodity tech? I don't understand their strategy. edit: as opposed to just building it themselves, what's so hard about a chat app?
by dustingetz 15y ago
why is atlassian acquiring commodity tech? I don't understand their strategy.
edit: as opposed to just building it themselves, what's so hard about a chat app? maybe i underestimate the amount of iteration in the hipchat product and they're buying that product knowledge, not the tech.
- leftnode 15y agoTo be the be-all, end-all company that builds products for other software businesses.
- vineet 15y agoBuying the tech helps them get there faster. Also they don't just buy another product, HipChat has a very fanatical user base. It will likely be easy for Atlassian to get it adopted by the rest of their user base.
- ksec 15y agoIt will still take time to build Bring in new customers who are using Hipchat Bring in new talent.