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No, what you're suggesting misunderstands why these ads work well. I don't care what content you're looking at. I care who are you. Specifically, I care whethe

No, what you're suggesting misunderstands why these ads work well. I don't care what content you're looking at. I care who are you. Specifically, I care whether you're a person who owns a dog and spends money on high-quality/luxury dog goods. Whether you're looking at something related to dogs or a post by someone in your family about a wedding last weekend doesn't matter. Displaying my ad next to dog-related content would be much, much worse from a targeting perspective. Instead of targeting the people who are likely to buy my product, it'd end up targeting people watching dog videos. The set of people who watch dog videos is much broader than my target audience - my mom watches dog videos sometimes, and she's a cat person!

shkkmo 3y ago
> Specifically, I care whether you're a person who owns a dog and spends money on high-quality/luxury dog goods. Thing is, that is non of your god damned business. You can show your ads next to dog videos or whatever other content you like. You don't get to spy on me just because you think you'll learn better ways to try to manipulate me. If targeted advertising were really about helping get the information to interested people who want that information, then content based advertising would accomplish that.
p0pcult 3y ago
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nobody9999 3y ago
>I don't care what content you're looking at. I care who are you. Specifically, I care whether you're a person who owns a dog and spends money on high-quality/luxury dog goods. Whether you're looking at something related to dogs or a post by someone in your family about a wedding last weekend doesn't matter. I think you have it backwards. You don't care who someone is. Rather, you care about "people most likely to buy my product," and much, much more about people who actually buy your product. Their name, family history, life story and other information is irrelevant. Having the money to pay and the will to buy are the only important things. As such, which was alluded to by others, instead of spying on/tracking people to hazard a guess (perhaps even a good guess, but not necessarily) what they're likely to purchase, let's just ask them up front to list the things they are interested in, with the ability to modify such a list whenever they like. And make that list opt-in, of course. Then use the database of those lists to target ads. People see ads for stuff they're interested in, those who aren't interested don't see them. Which is a win-win for consumers and advertisers. Consumers only see relevant ads and advertisers know their ad impressions are among folks who are actually interested. Sure, there are lots of reasons to argue against a voluntary database like that, not least of which ad-supported sites would suffer. But if you (like me) don't earn a living via ad-tech, even such a flawed idea seems like paradise compared to the current levels of spying/tracking which would make a Stasi[0] wet dream look decidedly soft-core. [0] https://en.wikipedia.org/wiki/Stasi https://en.wikipedia.org/wiki/Stasi

shkkmo 3y ago

> Specifically, I care whether you're a person who owns a dog and spends money on high-quality/luxury dog goods. Thing is, that is non of your god damned business. You can show your ads next to dog videos or whatever other content you like. You don't get to spy on me just because you think you'll learn better ways to try to manipulate me. If targeted advertising were really about helping get the information to interested people who want that information, then content based advertising would accomplish that.

p0pcult 3y ago

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nobody9999 3y ago

>I don't care what content you're looking at. I care who are you. Specifically, I care whether you're a person who owns a dog and spends money on high-quality/luxury dog goods. Whether you're looking at something related to dogs or a post by someone in your family about a wedding last weekend doesn't matter. I think you have it backwards. You don't care who someone is. Rather, you care about "people most likely to buy my product," and much, much more about people who actually buy your product. Their name, family history, life story and other information is irrelevant. Having the money to pay and the will to buy are the only important things. As such, which was alluded to by others, instead of spying on/tracking people to hazard a guess (perhaps even a good guess, but not necessarily) what they're likely to purchase, let's just ask them up front to list the things they are interested in, with the ability to modify such a list whenever they like. And make that list opt-in, of course. Then use the database of those lists to target ads. People see ads for stuff they're interested in, those who aren't interested don't see them. Which is a win-win for consumers and advertisers. Consumers only see relevant ads and advertisers know their ad impressions are among folks who are actually interested. Sure, there are lots of reasons to argue against a voluntary database like that, not least of which ad-supported sites would suffer. But if you (like me) don't earn a living via ad-tech, even such a flawed idea seems like paradise compared to the current levels of spying/tracking which would make a Stasi[0] wet dream look decidedly soft-core. [0] https://en.wikipedia.org/wiki/Stasi https://en.wikipedia.org/wiki/Stasi