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I do B2B advertising. Without behavioral targeting. It would not be possible.
by cm2012 3y ago
I do B2B advertising. Without behavioral targeting. It would not be possible.
- imiric 3y agoWith respect, that's BS. First of all, of course it would be possible, but you would need to be smarter with your traditional campaigns to reach customers. And secondly, if you do B2B advertising then your MO is cold contacting businesses, email campaigns, social media, trade shows, etc. Why do you need behavioral data of your users to advertise to them? And how would you even know they represent a business from just their behavior?
- shkkmo 3y agoThen you are incompetent at your job.
- p0pcult 3y ago[dead]