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> because a much higher percent of people who click on it convert. And even better (for the consumer), a higher percentage of people who _see_ the ad are likel
by bryan_w 3y ago
> because a much higher percent of people who click on it convert.
And even better (for the consumer), a higher percentage of people who _see_ the ad are likely to actually be interested in the topic.
This compared to the annoying ShaneCo ads that have been plauging radio stations for years.
- seattle_spring 3y ago> the annoying ShaneCo ads On the corner of State St and 7200 South. Open Monday through Fridays til 8, Saturdays til 5. Closed Sundays.
- idopmstuff 3y agoTotally - the most positive ad experience I've ever had was when I was looking for a gift for my then-girlfriend and was served an ad for a company that offered private tours of the SF Zoo where you got to meet the red pandas. I got a great experience that I otherwise would never have known about, and the company + zoo both made money. This is good!
- hackerlight 3y ago> And even better (for the consumer), a higher percentage of people who _see_ the ad are likely to actually be interested in the topic. Which inadvertently means the consumer is forced to see less ads, since each ad is capable of generating more revenue and therefore there doesn't need to be as many of them. So, you've sacrificed some privacy, and in exchange you get less ads and better targeted ads. Was this a good trade-off for the consumer? I don't know. It probably doesn't make a big difference to our lives one way or the other.