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if it didn't work, they wouldn't use it. I'm sure it does work but the question is --- does it work *better* than simple, cheaper, more logic driven, context b
by jqpabc123 3y ago
if it didn't work, they wouldn't use it.
I'm sure it does work but the question is --- does it work *better* than simple, cheaper, more logic driven, context based advertising?
I know for a fact that it doesn't work in a lot of cases. Right now, businesses out there are paying to show me auto-related ads based solely on my personal history --- and it doesn't work because I bought a car 6 months ago.
"Context based" means displaying ads when I actively express an interest in a product --- like when I use a search engine to find info for a particular model or visit a web site dedicated to a particular brand.
Paying for ads based on nothing but personal history is really kinda dumb --- because history can be a poor indicator of current or future interest.
- soared 3y agoThat does not mean for a fact that it doesn’t work. You’re in an audience group with millions of other people - the advertiser doesn’t care if x% of users already bought a car. They only care if targeting that audience is more efficient at driving purchases than other tactics (like context targeting).
- jqpabc123 3y agoThey only care if targeting that audience is more efficient at driving purchases than other tactics (like context targeting). So they don't care if they drive people like me to block personalized ads? Ok, fair enough, I will carry on --- until personalized ads are banned outright or at least legally restricted based on stated personal preference (aka Do Not Track).