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Booking.com owns priceline & agoda.com Both expedia and booking.com know better about the market condition than the hotels. When they realize that rooms are s
by newhotelowner 3y ago
Booking.com owns priceline & agoda.com
Both expedia and booking.com know better about the market condition than the hotels.
When they realize that rooms are selling fast in the area, they sell the room as prepaid rooms. If the nightly rate is $100, they sell it for $120-150 and they pay hotels $100 - 15-18% commission.
They also buy google ads in the area for the top results during that time. Most guests don't even realize they are clicking on their ads.
- carlosjobim 3y ago> When they realize that rooms are selling fast in the area, they sell the room as prepaid rooms. If the nightly rate is $100, they sell it for $120-150 and they pay hotels $100 - 15-18% commission. I've never seen Booking.com do that with any hotel no matter how high the demand, and I have never heard anybody in the industry having experienced that. What do you base your claim on? That would make little sense, since the proposal of Booking.com is to always offer the cheapest rates. However they do buy a ton of Google Ads for hotel bookings.
- newhotelowner 3y agoBooking.com doesn't do opaque rates but agoda and Priceline are different. I'm very hands on at my hotel. Sometimes guest shows us how much they have paid. There were times when someone handed the guest receipt showing how much we got paid and they come back saying why they were charged more than the receipt. Older guest brings the printout of their booking. Booking even had a unique website for my hotel. We had to involve the franchise to get it shut down.
- carlosjobim 3y agoHaving the same owners is very different than saying that Booking.com does something. For one, each property owner decides who he or she partners with for sales. Your property won't be on Agoda or Priceline unless you've made a deal with them. > Booking even had a unique website for my hotel. We had to involve the franchise to get it shut down. Unless you're talking about listing page that they have for each property, I have a hard time believing this. Only if the previous hotel owner made some kind of thing together with them.