> AlienWare (= Dell) Is it "="? To me this seems more like porsche (VW) and skoda (VW). Sure, they are owned by the same company but I wouldn't think that expe

> AlienWare (= Dell) Is it "="? To me this seems more like porsche (VW) and skoda (VW). Sure, they are owned by the same company but I wouldn't think that experience with one brand relates to the other. In fact, HPE (their enterprise segment) nowadays is a different company. HP's consumer stuff can be quite bad, their customer stuff however is actually quite good, as you noted. So while the discussion of how to best handle branding is interesting, it would be better for the discussion to distinguish the two.