There’s a whole industry of “business intelligence” around this. You would be shocked as to how little visibility large companies have of their key metrics. I

There’s a whole industry of “business intelligence” around this. You would be shocked as to how little visibility large companies have of their key metrics. I work for a company that does exactly what you describe, except for enterprise clients rather than startups. It’s common to hear that the C-level executives have no visibility at all - no metrics, no dashboards etc. Things like PowerBI and Tableau are usually what’s used to visualise, with data collected from ERPs or legions of Excel files. The challenge is asking the right questions, collecting the data in the first place (many companies won’t know where the data is or they won’t want to spend time collecting it), making sure it’s the right data and then cleaning it up. It’s usually not a technical challenge but a “people” challenge.