> Right now, coming off of the pandemic it's trendy. I wish that was right. There's an effort but it doesn't come from us, the traditional teetotallers. It com

> Right now, coming off of the pandemic it's trendy. I wish that was right. There's an effort but it doesn't come from us, the traditional teetotallers. It comes from a certain urban marketing professional demographic, and I'm a bit worried that it's for a large part boasting that lies behind it ("Look at me, I'm such a marketing god that I can sell vodka without alcohol!"). Also, despite the marketing superstars, it's not terribly successful. Alcohol free options in even trendy places still signal that "this is an alternative we're legally obliged to offer but we'd rather not".