Well, there's less ice cream on the market accessible to consumers. Look closely at those tubs in the freezer at the grocery store, and you'll see that many of

Well, there's less ice cream on the market accessible to consumers. Look closely at those tubs in the freezer at the grocery store, and you'll see that many of them are "Frozen Dairy Dessert", because they don't measure up to the standards to be properly labeled as "Ice Cream". Not knowing this subtle distinction, we purchase something like ice cream, but it's worse, we have a bad experience with it, and we're less likely to buy anything like it at all. Sometimes I purchase ice cream from a specialty restaurant, and their gimmick is that they carry three dozen "mix-in" ingredients that you can have added to the base ice cream before it's scooped into your cone. But, I'm obese; I need to go easy on those empty calories, but it was good at a baseball game.