It's IRC with multimedia that someone else manages but you control who can use it. And a lot of people who use it have never used IRC. And it has an app that

It's IRC with multimedia that someone else manages but you control who can use it. And a lot of people who use it have never used IRC. And it has an app that has the same name as the service. That makes it a whole thing, like Instagram or TikTok. It's really eye opening to see the number of people who never considered that reddit the app is a separate thing to reddit the service/site. The wider IT community is still very much a small niche. We often forget that.