It takes time and resources, which cost money. Ads can't pay for it well enough. The article rightly points out that subscriptions cost way too much relative to

It takes time and resources, which cost money. Ads can't pay for it well enough. The article rightly points out that subscriptions cost way too much relative to the number of sources people consume. Everyone left and right screeches about government influence if taxes are used to pay for it. What's left, wealthy patronage paying for it? People working for free (e.g. OSINT twitter)?