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Maybe advertisers would be more willing to pay if their ads were visible to everyone, including those that are not logged in? https://nitter.net/existentialcom

• 3cats-in-a-coat 3y ago
  Ads are typically targeted to user profiles, in addition to surrounding content. Although Twitter's ads are notoriously poorly targeted. Who knows. More important, without login, whether a user is watching or a bot is scraping is unclear, and this is not lost on both Elon and advertisers.