somehow the (developer's) Fun is always left out of the functionality--time--price race. All them things in the article - yes, but if it's no fun (even little)

somehow the (developer's) Fun is always left out of the functionality--time--price race. All them things in the article - yes, but if it's no fun (even little) working all that, wontdo. And the definition of fun can be elastic, but.. it has to be there.