Hmm maybe I’m misunderstand something, but the article says only 40% of new products are still on the shelves after years. Later, the article says a harbinger o

Hmm maybe I’m misunderstand something, but the article says only 40% of new products are still on the shelves after years. Later, the article says a harbinger of failure buying a product 3 times means the product has 56% chance of failure. But the baseline failure percentage is 60%. So it seems like a harbinger of failure makes a product more likely to succeed compared to the baseline?