Same and it pops up only when you are in the middle of reading (on scrolling down) which was so distracting I didn't even continue reading. Probably they know

Same and it pops up only when you are in the middle of reading (on scrolling down) which was so distracting I didn't even continue reading. Probably they know or measured that immediately showing pop up on a page load gets ignored and closed so they sneaked in the middle of reading, together with the small print dismission text they look pretty UX evil.