3 ms·
Or that the group is more likely to buy any new products, both these that will flop and also these that will succeed.
by rini17 3y ago
Or that the group is more likely to buy any new products, both these that will flop and also these that will succeed.
- sanitycheck 3y agoExactly my thought. Are these people "harbingers of failure" or "adventurous consumers"?
- nonsense_stream 3y agoTo be fair, the article does mention it. “You could think of it as preference for risk,” Simester says. “People who are more willing to take a risk on an unusual product are more willing to take a risk in multiple categories.”