3 ms·
Surely they accounted for the fact that if a product isn't taken off the shelf you don't need to try a new potential-to-fail product.
by daveguy 3y ago
Surely they accounted for the fact that if a product isn't taken off the shelf you don't need to try a new potential-to-fail product.
- rini17 3y agoOr that the group is more likely to buy any new products, both these that will flop and also these that will succeed.
- sanitycheck 3y agoExactly my thought. Are these people "harbingers of failure" or "adventurous consumers"?
- nonsense_stream 3y agoTo be fair, the article does mention it. “You could think of it as preference for risk,” Simester says. “People who are more willing to take a risk on an unusual product are more willing to take a risk in multiple categories.”