My religious friend takes photos of the natural areas around his town and then donates the (beautiful) photos to local churches to be displayed in their hallway

My religious friend takes photos of the natural areas around his town and then donates the (beautiful) photos to local churches to be displayed in their hallways – "God's bounty". He also sells calendars of same to parishioners. Each photo comes with a story about the wildlife in the area and how it interacts with the human world. Is he intentionally psyop'ing an environmental message? He's pretty smart, so maybe. Is it effective? Maybe. But I will tell you this: I have been on more hikes with this guy than I would have normally thanks to the majesty he documents... so it's worked on me!