Be Sure You've Got the Goods

A lion Met a Tiger As They Drank Beside a pool Said the tiger, "Tell me why You're roaring like a fool." "That's not foolish," said the lion With a twinkle in his eyes "They call me the king of all the beasts Because I advertise!" A rabbit heard them talking And ran home like a streak He thought he'd try the lion's plan, But his roar was just a squeak. A fox came to investigate - Had luncheon in the woods. Moral: when you advertise, my friends, Be sure you've got the goods! (I saw this poem in Dan Kennedy's book Ultimate Marketing Plan which he attributed to anonymous.)