Well, there's definitely some SEO involved, because the site sells ground school courses for various piloting and drone flying subjects, as well as some free on

Well, there's definitely some SEO involved, because the site sells ground school courses for various piloting and drone flying subjects, as well as some free ones on specific hardware (like https://pilotinstitute.com/course/cessna-172-deep-dive/ https://pilotinstitute.com/course/cessna-172-deep-dive/ about the Cessna 172). The courses are pretty good from what I've looked at with their drone stuff, though.