There is no such thing as "a marketplace" when we're talking about a product with a user base of 3 billion users. There is no generalizing here: an immensely va

There is no such thing as "a marketplace" when we're talking about a product with a user base of 3 billion users. There is no generalizing here: an immensely vast user base (with numbers you can't even phathom) was presented with a new service, signups for which had no downsides to click-through. This is nothing like "clone apps" on a "marketplace". This is Facebook pushing an app out, and the world pretending it's somehow not just another Facebook app that BY DEFAULT will have several percent of the Facebook/Insta userbase signing up because, again, there is no downside. Feeling cute, might cancel later. Except cancelling turns out to be a mild inconvenience compared to signing up, so people won't bother.