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It really was a huge L to not have threads.com

cmcaleer 3y ago
Such a bizarre decision too. This is the best chance Meta had to eat Twitter's lunch and obviously the branding is going to make-or-break that. With the massive +EV potential that represents, and the value provided by owning a .com (as demonstrated by the amount of confusion from people going to threads.com), does it not seem obviously worth it to negotiate extensively with Threads.com for them to rebrand and sell them the .com? It's not going to get cheaper for them if Threads does indeed eat Twitter's lunch.
- wlonkly 3y ago
  People aren't going to _any_ URL, they're opening the app called "Threads".
  - cmcaleer 3y ago
    Did Tiktok stay a mobile app forever? It's just common sense to have your url and eventually serve desktop
    - wlonkly 3y ago
      On one hand, I agree with you. On the other hand, it's common sense for a photography-and-video oriented social media site to support tablets, and yet there's still no iPad Instagram app! (Although there is a minimal browser version.) From that perspective it would not surprise me if they end up staying app-only, as weird as that seems.
CharlesW 3y ago
If 100 million sign-ups in five days is losing, I don't want to win.
- HWR_14 3y ago
  I mean, at Meta's scale it seems hard to know. Expectations are through the roof. A better number would be that they were able to push 1 in 40 of Meta's users and 1 in 10 of Instagram's users into the app signup in 5 days of national press coverage. I have no idea what typical uptake of a feature is in Instagram. Nor do I know how many people signed up and checked it out vs. became actual active users. I also am not sure if 100 million users is even anything to be excited about at Meta's scale. Google seems to kill projects that have that many MAU for lack of executive support.
- jasonladuke0311 3y ago
  The DAU drop off is going to be (already is?) monstrous. Not sure if that’s a metric that matters because I don’t care, but people have already stopped using Threads in large numbers.
zirgs 3y ago
The same "L" as not having steam.com
- DaSHacka 3y ago
  or minecraft.com https://youtu.be/Ardk5agFomY https://youtu.be/Ardk5agFomY
jquery 3y ago
Meta was caught flat-footed by the success of Threads. They had better get in gear and take Threads seriously or they risk losing the thread. badump tsss

Such a bizarre decision too. This is the best chance Meta had to eat Twitter's lunch and obviously the branding is going to make-or-break that. With the massive +EV potential that represents, and the value provided by owning a .com (as demonstrated by the amount of confusion from people going to threads.com), does it not seem obviously worth it to negotiate extensively with Threads.com for them to rebrand and sell them the .com? It's not going to get cheaper for them if Threads does indeed eat Twitter's lunch.

wlonkly 3y ago
People aren't going to _any_ URL, they're opening the app called "Threads".
- cmcaleer 3y ago
  Did Tiktok stay a mobile app forever? It's just common sense to have your url and eventually serve desktop
  - wlonkly 3y ago
    On one hand, I agree with you. On the other hand, it's common sense for a photography-and-video oriented social media site to support tablets, and yet there's still no iPad Instagram app! (Although there is a minimal browser version.) From that perspective it would not surprise me if they end up staying app-only, as weird as that seems.

CharlesW 3y ago

If 100 million sign-ups in five days is losing, I don't want to win.

HWR_14 3y ago
I mean, at Meta's scale it seems hard to know. Expectations are through the roof. A better number would be that they were able to push 1 in 40 of Meta's users and 1 in 10 of Instagram's users into the app signup in 5 days of national press coverage. I have no idea what typical uptake of a feature is in Instagram. Nor do I know how many people signed up and checked it out vs. became actual active users. I also am not sure if 100 million users is even anything to be excited about at Meta's scale. Google seems to kill projects that have that many MAU for lack of executive support.
jasonladuke0311 3y ago
The DAU drop off is going to be (already is?) monstrous. Not sure if that’s a metric that matters because I don’t care, but people have already stopped using Threads in large numbers.

zirgs 3y ago

The same "L" as not having steam.com

DaSHacka 3y ago
or minecraft.com https://youtu.be/Ardk5agFomY https://youtu.be/Ardk5agFomY

jquery 3y ago

Meta was caught flat-footed by the success of Threads. They had better get in gear and take Threads seriously or they risk losing the thread. badump tsss