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This isn't about quality of eyeballs. And college students are a great demo to market to (they buy all sorts of things). This is about Hulu coming out of the
by webwright 18y ago
This isn't about quality of eyeballs.
And college students are a great demo to market to (they buy all sorts of things).
This is about Hulu coming out of the gates with ads, and having a big pile of salespeople who know how to sell ads for TV shows. The players involved all have existing relationships with entities who BUY video advertising... They have a fully-baked business model from stage 1.
Youtube is JUST starting to experiment with it (and trying to build a more innovative model than the existing "just toss in commercials" option.
- deleted 18y ago[deleted]
- netcan 18y agoI agree that citing 'quality of eyeballs' is silly. Actually just as silly as assuming eyeballs=money. In fact, eyeballs have never really equalled money. The ability to affect the things behind those eyeballs = money. Actually, the perception of businesses of the potential to affect the things behind those eyeballs = money. Your right. Hulu hasn't really proven anything yet. They've proven that they can get ad buyers to buy online if presented with something similar enough to offline TV. You can build a reasonable business based on this model, apparently. But it's true that Youtube hasn't proved anything yet business-wise.
- mattmaroon 18y agoHulu might have them on quantity of monetizeable eyeballs. YouTube can only run ads on a tiny % of videos. Hulu can run ads on 100%. Quality does count for something though. People will pay a higher CPM for 25-35 year old males than they will for 18-22.