"As long as consumers are aware" is important, yet insufficient. Those consumers must also have alternative options available in the market. Competition isn't j

"As long as consumers are aware" is important, yet insufficient. Those consumers must also have alternative options available in the market. Competition isn't just on price, but on features. Consumers, aware, are pissed, but if a boycott means they starve, an agro company can just wait for the next season of insulin consumers.